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UNILIN Insulation


For over 30 years, Xtratherm was a market leader in the construction industry across the UK and Ireland. In 2016 they became part of the Unilin family – Unilin Insulation is the second largest manufacturer of PIR boards in Europe.

The Problem

Xtratherm had around 6 websites that were branded as Xtratherm, Cavitytherm and Ballytherm. These sites did not match the brand, messaging or functionality required for a member of the Unilin family. The 6 sites were speread across 6 individual sites with no correlation in content or funtion.

UNILIN Insulation UK & Ireland by Wibble Web Design and Development
Unilin-insulation-by-wibble-ux-full by Wibble Web design and development

what we did

Wibble undertook the huge task of concept design, web development and a full content migration plan. This was a multi-agency project and we collaborated with Ripple Design, Part Three Digital and Code Fixer to ensure all client expectations were met.

Our design team work on concept creation, information architecture, content mapping and site structure long before a design app was touched. We created thorough and detailed concepts for mobile and desktop devices with particular attention to UI and UX – all while adhering to Unilin’s brand guidelines.

Our development process was a large undertaking with site speed, technical SEO, DNS migrations, content migration, database management and thousands of other elements all to be considered. The site is built using a custom WordPress multisite set up, allowing for the broadcasting of all content across multiple sites at once.


the results

Wibble produced a huge WordPress multisite for the project allowing the client to manage two localised sites for target audiences. The closure of six websites into two means the management of the sites is easier and less intensive.

The sites are faster with particular attention paid to web accessibility and technical SEO – web services that Wibble are known specialists in.

We manage and support the website with our dedicated support team taking care of all necessary WordPress and plugin updates as part of our web support package.


Our work at wibble speaks for itself

Wibble are, without question, a leading web design and web development studio. Our portfolio of web design work shows the clients that we have worked with and the award winning websites that we have produced. We’d love to see how our expert team of Wibblers can help with your web design project.
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