Ballytrain Plant
Project Details
Date
2018
Client
Ballytrain Ltd.
Website
Background
A global powerhouse that specialises in importing and exporting heavy plant machinery.
The Problem
We have been working with Ballytrain since 2013 and their previous site created by us was in need of a re-skin. The company had rebranded and needed this reflected in their new web presence.
There was no abiity to filter stock by sub category, the site didn’t support video and there was no ability to buy their merchandise online.
What We Did
We concentrated on the mobile version of the website as over 70% of the traffic is on a mobile device. We redesigned the entire site, created custom icons to help with categorisation of stock and added filters to help user find their plant quicker.
We adhered to their new branding guidelines, colours, fonts and styles to ensure consistency across all the media that the client uses.
The Results
A modern, mobile friendly site with site speed a priority
A simpler interface for the user to find stock quicker and submit enquiries
Introduction of a blog and e-commerce facility for users
