Atlantic CultureScape launched in July 2019, bringing together 7 partners and 12 associate partners to collectively develop intangible cultural heritage (ICH) experiences that will boost the tourism offer across the Atlantic Area.
The project will identify what ICH each country has, carry out ICH research and work with local businesses to enhance their local ICH.
The project was put out to public tender on the Sell 2 Wales website – an initiative from the Welsh Government helping SMEs work successfully with the public sector. After a rigorous tender process, Wibble were chosen as the web studio to deliver this European funded web project.
The client required a website that would connect the 7 partners and act as a hub to collate all the information about each countries / regions intangible cultural heritage. It needed to be informative for partners and stakeholders to show regular updates and development of the project
The website needed to be user friendly, attractive, and enticing in order to make users explore further.
The backend needed to be easily updated by the various partners and content had to be displayed with a consistent look throughout
What we did
Following a full briefing from our client on what the website needed to achieve we began with research of websites in a similar field. Atlantic CultureScape had its brand guidelines before the start of the design of the website, this helped guide the concepts.
The website needed to be accessible by each of the 7 partners and be user friendly when it came to updating. By keeping the styling consistent throughout, and by designing elements for each eventuality eg. galleries, quotes, bullets etc. we kept the backend simple to update.
We provided the client with a fully interactive prototype that they could browse like an actual website which gave a feel of how to navigate the final website.
We built the website using WordPress and by customising Gutenberg blocks for each required element. Text blocks, Call to actions (CTAs), galleries, and newsletter signup were all created using blocks.
We also created an experience section which is due to launch in the new year. This section will act much like the rest of the website but will feature links to booking options on external websites.