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Kingsbridge Private Hospital

Background

Kingsbridge Private Hospital Group work with over 400 of the best consultants within the UK and Ireland. They are a leading private medical provider,

We worked alongside our long-term partner Big Motive to deliver a website of modern design and functionality.

Wibble’s expertise lies in WordPress design and development and we were chosen by Kingsbridge to work alongside Big Motive to deliver this phenomenal website.

The Problem

The previous website was being managed in a CMS that was grinding to a halt. Along with that, the previous agency that built it was shutting down, which would see an end to any available support.

The CMS was clunky and tough to manage and update. Coupled along with a design that was needing modernisation and an approach to better search engine optimisation, the previous site was simply no longer fit for purpose.

We were unable to use any code or functionality from the existing site. A full redesign and rebuild was required.

Kingsbridge Private Hospital - By Wibble Web Design and Development - Belfast
Kingsbridge Private Hospital - By Wibble Web Design and Development - Belfast

what we did

Wibble have been working with Big Motive on a number of huge websites for the last number of years. When this opportunity arose to work with them again on one of the biggest private medical providers in Ireland, we jumped at the chance.

We were responsible for all technical decisions around CMS choice, hosting, API integrations, etc. We built the entire site with a custom theme in WordPress, so that we had full management on site speed, accessibility, usability, and were able to build the integrations with ease.

There are a number of bespoke API integrations built in this site by Wibble. From waiting lists to payment options and interest rates etc. These provided a challenge for Wibble, but as the leading WordPress design and development agency in Ireland, we delivered this project on time and in budget.

Technical SEO in WordPress

Kingsbridge have a fantastic marketing team, and we provided them with the tools for on-page SEO, coupled with a huge emphasis on technical SEO around semantic HTML, schema, JSON-LD, and hundreds of other tweaks and changes we built into the site to help with organic SEO.

The site is built with custom Gutenberg blocks, with some sprinkling of advanced custom fields to help with functionality, allowing the marketing team finite control over layouts, structure, and function across all pages, posts, and any landing pages they want to build for campaigns.

We launched the .com website first due to marketing requirements and the .ie version at a later date as part of a WordPress multi-site setup. Correct use of hreflang and URL structure was paramount to help the team’s lofty marketing goals for the UK and the Republic of Ireland.

Kingsbridge Private Hospital - By Wibble Web Design and Development - Belfast

WordPress Mulit-site Creation

We have produced a large WordPress multi-site that we have successfully handed over to the client to allow for complete control over on-page content and SEO.

As per our other collaborations with Big Motive, this has resulted in a website that is accessible, usable, easy to use and fully responsive.

This site is built to grow. It is built to support the marketing team’s plans for campaigns and growth, with the possibility of a huge increase in visitors. Wibble are responsible for all aspects of site infrastructure, and we have it hosted on our scalable WordPress-specific server to allow for controlled resource management and spikes in users.

Kingsbridge Private Hospital - By Wibble Web Design and Development - Belfast
Kingsbridge Private Hospital - By Wibble Web Design and Development - Belfast

The results

The site is fast to load with all Core Web Vitals passing in PageSpeed Insights. We worked hard on ensuring that the site is lightweight, allowing quick load times and reducing ongoing management requirements. As the site doesn’t use page builders like Elementor, etc., we are able to control site speed much more closely, which has resulted in a lightning-fast website.

We are very proud of this project and proud that Kingsbridge chose us and put faith in us. We recommended the changes to CMS, hosting swap, URL structure and a swathe of technical changes that we implemented. We made these decisions because of our expertise in web development, and the buck stopped with us around these.

We have a proven track record as a leading WordPress development agency, and this project is another demonstration of our prowess.

visit Kingsbridge

a leading Irish web design studio, based in Belfast

Wibble were chosen by Kingsbridge as their development agency when they had a swathe of options in front of them. We have a solid reputation as an award-winning and leading web design and development agency in Ireland. Kingsbridge chose us along with Big Motive, and this is a demonstration of our standing in our idustry. If you want to work with one of the best web design and development agencies in Ireland, click “Start a Project.”
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