Neueda

Services

Web Design//Web Development//Web Hosting//Web Support

Background

Neueda are a leading provider of technical and professional learning solutions for market-leading finance, insurance, and technology organisations. Wibble have been working with Neueda for a number of years – supporting their previous site.

The Problem

Their previous site was lacking in a number of ways and needed addressed with some urgency. Their old site was slow to use – both front end and in the backend coupled with the user experience was lacking. The messaging on the site was unclear and services offered were getting lost among a poor user interface. We found a site that had an inconsistent approach to brand identity, that was ranking poorly in SERPs and needed a total overhaul.

Neueda - By Wibble Web Design and Web Development

what we did

In short, we started from scratch. We were responsible for the delivery of the entire web system which was a great project for us to undertake. We started with reviews of existing site and meetings to find pain points and bottle necks around the previous version of the site. We immersed ourselves ini their brand guidelines to ensure complete adherence with it and to ensure a consistent approach to brand delivery.

Starting with wireframes and simple testing we moved on to the concept creation to hugely improve the UI and UX of the new site. We created detailed web design concepts using our web design tool of choice, Figma, and built out the concepts to work on all sizes of device. Even at the design phase we were making key decisions that would impact development, such as: placement and usage of breadcrumbs, hierarchical structure to HTML elements, image usage to help with site speed, removing the presence of weak UI elements such as carousels or complex overlapping elements that demanded the use of PNGs. There really wasn’t a single design element or line of code from the previous site that we re-used.

The web site was built as a platform to allow Neueda to really portray themselves as subject matter experts – they have some of the best technical trainers in the world and we have created a website project that allows them to rapidly deliver content that is knowledgable, engaging and accessible.

Built with WordPress

The site that we built is a complete turnaround from the previous website that Neueda had at their disposal. The new website is a completely custom, accurately branded, custom WordPress web design and build. Working closely with Wibble, a leading web design and development agency in Belfast, allowed the client to really craft a website that meets their digital marketing needs.

Neueda can rapidly create bespoke, campaign-driven landing pages with no involvement of Wibble. Using the native WordPress block editor, we were able to hand over a site that hosts all the items we accurately mapped in our content mapping exercises months earlier. The site loads significantly faster and with better UI and an improvement in key web vitals, it is the first step on a path for the client to really improve their SEO.

Visit neueda.com

a leading web design studio in Belfast

Wibble are seen as one of the best web design agencies in Ireland. We are a Belfast web design studio with clients all over the world. If you want to work with an award-winning agency, let’s talk.

Start A Project