The Irish Echo

Project Details

Date

2018

Client

The Irish Echo, New York

Website

Irishecho.com

Background

The Irish Echo newspaper is the largest circulation Irish American weekly newspaper, with a 50-state subscription base. Founded in 1928, the national tabloid is on newsstands in major American cities every Wednesday.

The Problem

The previous site was built using a pre-bought theme. It could not be updated or altered. The site was unstructured and hard to navigate, it lacked basic SEO features and was slow to load.

The site was unstructured from a technical and usability standing – all things Wibble identified in the initial research phase of our web design and redevelopment project.

There were many issues that we identified and where key to the project success.

The Irish Echo project by Wibble

What we did

The previous site was built using a pre-bought theme. It could not be updated or altered. The site was unstructured and hard to navigate, it lacked basic SEO features and was slow to load. There were many issues that we identified and where key to the project success.

The Irish Echo project by Wibble
The Irish Echo project by Wibble

The Results

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A huge improvement in usability

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A custom built events module that allows staff easy creation and management

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A 7 second reduction in load times

The Irish Echo project by Wibble
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