What is a website audit and why is it important?

A website audit is a comprehensive review of your website’s performance, SEO, content, security, and user experience. It helps identify issues, improve visibility on search engines, enhance user experience, and prevent security risks.

What are the key areas checked in a website Audit?

Typical audit areas include: SEO and crawlability, on-page SEO, performance and user experience, content quality, backlinks, security and compliance, analytics, and tracking setup.

Do I need technical expertise to perform a website audit?

Not necessarily. Automated tools make it easier to identify technical issues, while manual checks focus on user experience and content quality. For complex technical or security issues, consulting a developer will be needed.

What is a Core Web Vitals audit and why does it matter?

Core Web Vitals (LCP, CLS, INP) are metrics used by Google to measure page speed and user experience. Auditing and optimising them can improve rankings and user satisfaction.

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Website Audits: Why They Matter and How to Do Them Right

Audits are vital in ensuring your website is visible across search engines, improving the overall user experience and preventing security risks. This overall results in increases to your website traffic,...

Sara – Wibble web design and web development. Belfast

By Sara Cassells 11 December, 2025 • 7 MIN READ

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