What is a website audit and why is it important?

A website audit is a comprehensive review of your website’s performance, SEO, content, security, and user experience. It helps identify issues, improve visibility on search engines, enhance user experience, and prevent security risks.

What are the key areas checked in a website Audit?

Typical audit areas include: SEO and crawlability, on-page SEO, performance and user experience, content quality, backlinks, security and compliance, analytics, and tracking setup.

Do I need technical expertise to perform a website audit?

Not necessarily. Automated tools make it easier to identify technical issues, while manual checks focus on user experience and content quality. For complex technical or security issues, consulting a developer will be needed.

What is a Core Web Vitals audit and why does it matter?

Core Web Vitals (LCP, CLS, INP) are metrics used by Google to measure page speed and user experience. Auditing and optimising them can improve rankings and user satisfaction.

Author

Sara Cassells

Sara – Wibble web design and web development. Belfast

Sara joined Wibble in April 2024 as part of the Web Development Team. Graduating from University of Ulster studying BSc Computer Science Sara began her career in IT working in Tech Support for several years, later making the switch to Web Development. For the last 6+ years Sara has been working as a PHP developer across a range of PHP platforms and CRM’s such as Drupal and Magento, more recently finding her way to WordPress.

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t:02890098678 ext:358

e:sara@wearewibble.com

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